The latest GamblingData quarterly In-Play Tracker (IPT) survey shows that Ladbrokes has taken the lead in football, but Bet365 remains total events leader across 19 sports.
The second quarterly In-Play Tracker survey for the year found that within the 10-minute betting windows of the 14-day survey, it was Ladbrokes that led the way with 310 football matches captured, just sneaking ahead of Bet365’s total of 307.
The Spring 2012 survey took place between Saturday February 25 and Saturday March 10 (but excluding Thursday March 8) and compared the in-play offerings of eight of the leading sportsbooks.
Within the capture period, Bet365 offered the most amount of sports with 19, followed by Ladbrokes with 16 and Paddy Power and Sportingbet with 12 each. A total of 22 sports were featured across all eight operators.
But across all sports, it was Bet365 which once again proved to be some distance ahead of the competition with 608 events in total captured during the betting windows. Ladbrokes was next best with 410, followed by Paddy Power on 390 and Bwin on 380.
The three sports covered by all the participating sportsbooks were football, tennis and basketball. Among the minority sports offered by one or more participating operators were water polo, ski jumping and bandy.
The in-play offering most heavily weighted towards football was 12Bet at 78.8 percent, ahead of Ladbrokes (75.6 percent) and Bwin (75.5 percent). But while football contributed 67 percent of all events captured across the eight sites involved in the survey, tennis proved itself to be the second most important in-play sport with 12 percent of the total amount of events.
Bet365 won out in total tennis matches captured (120) over Paddy Power’s 95, William Hill’s 52 and Unibet’s 32. But Paddy Power’s in-play offering was more heavily weighted towards tennis with 12.2 percent of its total events, compared with 9.9 percent at Bet365 and 7.9 percent at William Hill.
New to this quarter’s survey, the IPT Activity Index identifies market leadership during both peak and off-peak betting times. For Spring 2012 the Activity Index found that Bet365 was further ahead in off-peak than peak, with a weighted average of 25 percent of total events during quiet periods compared with a weighted 18.8 percent during busy periods.
Of those doing better at peak times, Ladbrokes and Bwin were the two firms that most noticeably increased their presence during busy periods with the first getting a weighted average of 14.7 percent peak versus 9.9 percent off-peak while the latter hit a weighted average of 13.6 percent peak versus 8.7 percent off-peak.
The opposite was true of Paddy Power and 12Bet which both grabbed more share in quieter times (14.7 percent and 10.9 percent) than during busy periods (12.3 percent and 8.3 percent respectively).
The Spring 2012 IPT survey covers the in-play offering of eight of the leading sports-betting operators, including 12Bet, Bet365, Bwin, Ladbrokes, Paddy Power, Sportingbet, Unibet and William Hill.
The survey is designed to capture during the 14-day period the in-play offerings of each participant during designated 10-minute betting windows. During these betting windows our analysts capture which sports are being bet on, how many events each operator offers and how many markets are attached to those events.
Away from the big football events, the timing of the betting windows elsewhere in the week was designed to get a glimpse of the extent of the in-play offerings during off-peak hours, including early on a Monday morning and late into the night elsewhere during the week.
Alongside the more obvious events such as football, tennis and basketball, the IPT also shows how in-play betting is opening up the world to more minority sports, from beach volleyball to padel tennis.
The Spring 2012 survey is the second of a series of quarterly reports. The next survey will take place over the course of this summer’s European Championship and will also include a week of Wimbledon tennis.
To access a copy of the IPT Spring 2012 survey, contact GamblingData at +44 (0) 207 921 9980 or email IPT@gamblingdata.com.